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film + creative director
Fortune Teller
What will the school year bring? Will I be popular? Will my band break through?
Any and all of the above were actual questions our Fruit Gushers fortune tellers fielded in 1-to-1 Snapchat interactions. The opportunity for a candy brand to provide such a simple, yet uplifting exchange with its teen audience was a game changer– right out of the gate. It created a tightly knit following of brand champions who would go on to carry our content far and wide. Beyond that, they even defend the brand from haters.
Impact: Gushers went from 0 to 60K followers in six months and has been praised for being "the Denny's of Instagram" and "second only to @beyonce" by its followers.
Leinie Friday
We positioned Leinenkugel's as the beer of choice for summer daytime drinking by claiming Summer Fridays as our own. The campaign included Facebook, Twitter and Instagram content, a branded badge on the beer app Untappd, and a local activation in Chicago. All this spurring thousands of fans to leave work early, share a Summer Shandy, and post content of their own using #LeinieFriday.
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Impact: Our small-budget campaign set new engagement records for the brand, our Untappd badge became one of the most successful on the app and sales of Shandy increased almost 11% y/y.
Shape What's Next™
Columbia College Chicago had a campaign in market—but it wasn’t breaking through with the next generation of creatives it was meant to reach. Our challenge was to reimagine that platform and turn it into something that actually spoke their language. The result was a refreshed campaign designed to meet young creatives where they are, spark curiosity, and build momentum ahead of the application window—driving awareness, relevance, and renewed interest at a critical decision-making moment.
Impact: The campaign delivered measurable impact, increasing awareness among prospective students by 28%, driving a 34% lift in engagement across paid social, and contributing to a 19% increase in application-start traffic in the weeks leading up to the deadline.
The Official Bubbs of Just Because™
Celebrating the not-real-French, not-real-fancy essence of a sparkling beverage that barely needs a reason to be cracked open. Executed primarily in vertical ads on Snapchat and Instagram, this work wasn’t just goofy, relatable fun between besties—it was built to stop the scroll.
Impact: The campaign quickly outperformed benchmarks, delivering the highest engagement André has seen in a paid social ad, a 42% lift in video completion rates, and a 31% increase in average watch time—proving that humor, music, and authenticity can drive real performance.
Snackers™ Launch
Bumble Bee launched its new Snackers™ line with a bold digital and OOH campaign built around two clear reasons to believe: no draining required and more protein than pouches. Simple, high-impact visuals and punchy headlines met consumers in-feed, on-the-go, and at point-of-need moments—making the product’s convenience instantly legible in seconds. The result was a cohesive launch system that turned functional benefits into scroll-stopping, street-ready creative designed to drive trial.
Impact: Actively in-market. Results pending.
Honorable Mentions
Celebrity Partnership
Social Extension
Live Event & Activation
Shopper Marketing
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